Apart from ideas, ideas and more ideas, what you can expect from oomph! Media is pretty straightforward: seamless, detailed work that looks deceptively simple but is hardly done the easy way.
We’re crazy in a I-have-too many-ideas-for-you kind of way, so rest assured you’ll walk away a happy camper at the end of the day.
At this alternative interactive wonderland of Oomph!, you’ll quickly get acquainted with nifty online marketing tools such as rich media ad units, catfishes, microsites, games and how this range of interesting tools can be used to captivate your audience. As web users are typically short on time and attention spans, you have about two seconds or less to grab as many eyeballs as you can, while sending a strong positive message across that will make your brand or product irresistible in their eyes.
Sounds challenging? Oomph!’s definitely up for it!
When two rivals are pitted against each other, just a hint of creativity can mean the difference between “good” and “great!” . As a savvy marketer, you’ll need versatile web experts who can help your brand pack a sure, targeted punch that captures and resonates with your online audience.
At Oomph! Media, we create interactive solutions that not only refresh your brand, they also give your brand wings to soar in the online marketplace.
Let us inject a breath of fresh air to your brand’s identity with exciting creative campaigns that will help your brand stay on the ball.
Till date, we’re proud to say that the work we’ve done for our clients is an accurate indicator of our passion for web design. We take on a completely refreshed and charged mindset
that’s packed with ideas on how to get your project off to a rolling start.
Supported by Singapore Computer Society and organised by SPHM, a business idea competition targeting tertiary students was put together.
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Canon wanted a brand new campaign to promote the SELPHY Compact printer for 2010.
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A joint project by the New Media and Her World team, sheshops.com, a social media network with fashion as theme was conceived.
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To mark its 12th year in operation, HardwareZone.com embarked on a unique initiative to celebrate technological advancement.
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Canon wanted an interactive and entertaining approach for its regional launch of PowerShot SX210 IS digital camera. They challenged SPH Magazines' in-house creative agency, Oomph!, to come up with an idea that is diverse and engaging.
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Oomph! created an interactive site featuring product specifications, word puzzles and a coherent thread of blog-and-video entries in the persona of a target consumer for a very personal recommendation of its merits.
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The Herworld.com Project Makeover campaign aims to empower women to look and feel good about themselves without using expensive treatments through a series of online and offline activities.
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HWZ Footie Fever is a great opportunity for members to interact during the Euro 2008 season. The objectives are to encourage participation of activities, drive traffic to the forums and encourage new users to register.
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Following the success of Nokia Zone 2007, Nokia and HWZ has rolled out Nokia Zone 2008 with the same vision but with a new look and interface that redefines engagement with consumers.
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'HardwareZone Presents' is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. OpenNet wanted to showcase their ultra - fast fibre optic broadband technology, and what we did was to get testimonials from existing OpenNet users who attest to the service's speed and benefits. Also, a video was provided, highlighting OpenNet's various accessibility features and ease of use.
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A microsite was created for NEC to showcase their range of products and also to get the public to help them pick and name their new mascot. 3 robots were designed and the public was invited to vote and name their favourite one. The winning robot would then be featured in their new game ‘The a-MAZE-ing Challenge’, where the objective of the game is to free the robot from a series of mazes. After several weeks of voting, NEC has a new mascot… It’s Necheroo!
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‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. Panasonic wanted to publicise their cameras, camcorders and home theatre systems through a series of lifestyle videos. The videos provided viewers with ‘How-to’ tips and highlighted the various features of their products without pushing too much hard facts.
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The ONE Fighting Championship is Asia’s largest and most prestigious mixed martial arts event. A button link was created on the Men’s Health site for readers to find information about the event, tips on martial arts and fitness from the Men’s Health team and also take part in a contest to win tickets to the event. Tapping on to Men’s Health’s high traffic, the event received further exposure and generated higher ticket sales.
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‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. Samsung wanted exposure for their new gaming notebook which promises to offer a one-of-a-kind gaming experience. Who better to trust than gamers themselves when you want an honest review of a gaming notebook? What we did was send out a call for avid gamers to register their interest to be a trial user for a week; The Gamer Experiment. 3 trial users were picked and at the end of the trial, they had to blog about their experience and the performance of the Samsung Series 7 gaming notebook. The entire trial was featured in ‘HardwareZone Presents’ and HardwareZone members get to vote for their favourite review.
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‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. Nikon wanted to showcase the features of their new mirrorless camera, The Nikon 1, without being overly technical so readers will find it easy to digest. We handed over the camera to 6 people from different walks of life to let them explore the functions of the Nikon 1 and tell us what their favourite feature is. Through the short testimonial from each person, readers were able to get an idea of the benefits and of each feature, how it works and also how the Nikon 1 is suitable for a wide audience.
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Canon wanted to dress up the SELPHY microsite to usher in the festive season. To set the mood, we added visuals like candy canes, ornaments, greeting cards and an inviting mug of hot cocoa to the background design. Festive elements were also added to the masthead of 'The SELPHY Times' and its various sections.
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'HardwareZone Presents' is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. We did an advertorial for the Sony Tablet providing readers with extensive information, compatible accessories and basically all they need to know about the Sony Tablet.
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Newstead had a truckload of deals for everyone in celebration of Christmas. Starting from the 1st day of December all the way till Christmas day, a deal was launched each day offering discounts and free gifts.
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A contest organised by Seventeen magazine, we designed a portal for participants and readers to go to for contest information, event happenings and updates, and to check out and vote for their favourite contestants.
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A mobile site was created for Lenovo to get the word out on their promotions at PC show 2011. An accompanying mobile leaderboard publicised the free movie tickets they were giving away.
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Marking 20 years of high speed chases, Torque initiated a unique car modification project that allowed 2 lucky readers to join them in transforming a Mitsubushi Lancer Evolution X into a pimped up road warrior.
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Estee Lauder wanted a microsite to create awareness and boost online sign-ups for their major make-over event held at Orchard Paragon, and also to showcase final make over photos of the participants!
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For the launch of the Desire, HTC decided to extend an exclusive invitation to HWZ’s DM club members for them to have a preview of this brand new mobile device as trial users.
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herworld.com's back with a brand new look! The revamped portal provides the latest scoop in fashion, beauty, lifestyle plus daily reads on love, men, sex, and topical women's issues.
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Educational site created to advise consumers on HDTV purchases in a systematic and comprehensive way. HDTV specifications are explained and available options on technology, connectivity and installation are offered.
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Oomph! created an interactive site featuring product specifications, word puzzles and a coherent thread of blog-and-video entries in the persona of a target consumer for a very personal recommendation of its merits.
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This campaign is for the full range of Panasonic’s VIERA plasma and LCD TVs. The site consists of product features, specifications and two games launched in separate phases.
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This campaign is for the launch of Lancome Génifique. The site features the technology behind Génifique, trial user testimonials and a registration drive for users to get samples.
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Canon ran a regional trial ran across Singapore, Malaysia, India, Indonesia, Vietnam and Thailand. Two trial users from each country were selected to use the printer and feedback after two weeks.
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This campaign achieved an above-average Click-Through Rate (CTR) for all publicity tools. We found that visitors like to know more about the Sanyo Eneloop Battery, with 671 clicks tracked to the official website.
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A fun and interactive site aims to promote the Selphy ES1 printer and drive traffic to the site. A 30-sec flash teaser leads to the homepage canvas, which displays Selphy ES1’s key features in a brightly coloured setting.
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This product showcase is to introduce IXUS 80 IS and the IXUS range to consumers. The theme is youthful, vibrant and energetic, adopting a similar look and feel to Canon's TVC and print ads.
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Canon wanted to develop a vibrant microsite and interactive game with a light-hearted feel to promote the CP series of Canon SELPHY Photo printers with the hero models, CP-730 and CP-720.
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Panasonic’s Viera Plasma/LCD Series boosts the energy saving to generate awareness, create visibility for Panasonic Viera in regional countries and to direct users to participate in a design their own Plasma TV contest.
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Canon’s new IXUS 980 IS camera features Digi4 technology and the camera’s four USPs. Users will be directed to an interactive microsite with a simple game based on a similar look and feel to the TVC.
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The microsite showcases the entire NEC product range and aims to create product awareness, attract new customers and promote NEC’s high-quality displays for professional and home use.
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The microsite showcases the entire NEC product range and aims to create product awareness, attract new customers and promote NEC's high-quality displays for professional and home use.
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After several weeks of voting, NEC has a new mascot… It’s Necheroo! The winning robot was then featured in their new game ‘The a-MAZE-ing Challenge’, where the objective of the game is to free the robot from a series of mazes.
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To prompt visitors to actively engage with the SELPHY hallmark, Oomph! developed an interactive game whereby the player is required to locate other words from phrases encompassing Canon’s message to its target audience.
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The game mechanics consists of three stages. The player has 60 sec to complete all three stages by clicking on the items listed. The highest scorer wins a VIERA TV.
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Speed Typist is a test of the player’s reflexes at typing the correct words. The player has to type the allocated number of words before the time limit to move on to the next stage of the game. As the player moves on in the game, the speed will increase to up the challenge.
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This multi-faceted game consists of: Footie Champs, the traditional boy’s 2 players card game on the digital platform Prediction, which lets players predict each match’s outcome, Inter Challenge, where members can ‘bet’ against each other; and Daily Trivia which aims to test the most hardcore football fanatic.
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A simple game was developed with the card, whereby users can click on any pivot point to shake the presents off the Christmas tree. Different “gifts” will entitle the player to gain different points.
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At this futuristic site, users can play the Canon Space Quest, a fun game that promotes the new Photo DV cameras’ key features and stand to win a DC10 DVD Camcorder.
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This futuristic-looking microsite promotes the new range of Photo DV cameras. Users can play the Canon Space Quest, a game that promotes the new Photo DV cameras' key features and stand to win a DC10 DVD Camcorder.
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The campaign includes a microsite highlighting AMD's current/upcoming promotions. The game contest runs for four weeks, whereby each submission earns one chance in a lucky draw to win a holiday to Australia’s Movie World.
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A sleek microsite is required to promote the new range of IXUS cameras, with a fun game that promotes the cameras’ different features. Users can play the IXUS Ricochet game and stand a chance to win an IXUS 800 IS camera.
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A stylish microsite featuring home and office settings is needed to promote the IP and MP family series of PIXMA printers, in particular IP-5300 and MP-810. A game that promotes the fast and smooth printing speed of PIXMA printers.
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A vibrant microsite with a light-hearted feel is needed to promote the CP series of Canon SELPHY Photo printers, in particular CP-730 and CP-720. Two lucky winners won Canon printers and prizes after playing the game.
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This microsite conveys the uniqueness of Kingston memory and introduce their HyperX range, incorporate a cute/fun element with a game and to highlight the various Kingston promotions running during campaign.
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The campaign aims to achieve a few objectives, including creating awareness of HP’s latest printing technologies and how they can help SMBs to be more cost-efficient and effective, among others.
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The campaign aims to achieve a few objectives, including creating awareness of HP’s latest printing technologies and how they can help SMBs to be more cost-efficient and effective, among others.
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The campaign aims to introduce the hero product MP610 and the PIXMA Printers range to consumers via a dedicated microsite and banners. Users can play the Canon Perfect Match Rhythm and choose three wallpapers to download.
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The purpose of the NEC game is to illustrate and reinforce the innovative visual solutions that NEC's high-quality displays can offer consumers.
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The game Smart Grooves is based on a vibrant dancing theme. The player's objective is to click on the faces of the dancers to magnify, then capture the images. Players can submit their particulars for a chance to win a Canon IXUS 80 IS.
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The game Selphy Swap is based on a Japanese theme, whereby players can swap the different objects to complete a set of three identical objects. Users stand to win Selphy products upon submitting their scores.
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To develop a stylish microsite to promote the Canon Digital IXUS series of cameras in particular IXUS 850 IS, and to create a fun game to promote Canon Digital IXUS 850 IS’s face detection technology.
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The campaign’s key objectives are to promote the Plasma TVs’ key features, create visibility for Panasonic Viera in regional countries and to get users to take part in a contest where they can design their own Plasma TV.
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A floating ad featuring the "Adventures of the HardwareZoners" header was created to tie in with the concurrent ongoing campaign, following the same vibe and style as the other ad units. This ad unit aimed to get viewers to participate in weekly contests based on the "Adventures of the HardwareZoners" campaign, and stand a chance to win various Canon EOS products.
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A HWZ TV Border that linked to the main Canon EOS website was created and embedded around every episode of the "Adventures of the HardwareZoners" to show Canon's involvement with and sponsorship for the project. Along with this, a pre roll was played while every episode loaded, showcasing Canon's complete EOS Experience, and capturing the viewer's attention while waiting. The pre roll has the option to be skipped by the viewer at their convenience.
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To promote the Sony Xperia S for Starhub, a floating ad was created, aiming to highlight the main feature of the phone, which is its exceptional camera speed, and the ability to snap photos almost instantaneously. The ad unit featured this by showing the Xperia managing to instantaneously capture a shot of an android robot about to slip and fall on a banana peel. The final frame showcased a chance to win a holiday in a grand lucky draw with every new Xperia S signup with Starhub.
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Embedding the official Powershot S100 TVC in the push-down ad unit after it has been aired on television, Canon was able to keep the high energy scenes and images from the camera ad fresh in the minds of viewers.
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An expandable medium rectangle ad unit to promote ‘The Gamer Experiment’, a trial by Samsung featured in ‘HardwareZone Presents’.
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The Canon EOS range of DSLRs has always been the choice professionals trust for quality and results that do not disappoint. The ad unit takes viewers back to the drawing board to illustrate the finesse in creating the EOS. The final frame features a dramatic display to show off the impressive array from the EOS range.
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To promote the Nokia Lumia for Starhub, a floating ad with a similar vibe and style as the print ad was created with emphasis on the music features of the phone.
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The Canon PowerShot ShootOut Photo Contest is a yearly event that attracts photo enthusiasts around the region to be part of this challenging and exciting contest. The theme for 2011 was 'No Obstacles.' The ad unit shows a man leaping from one side of the webpage to the other, unbounded by whatever that was beneath him to exemplify the theme of the contest.
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Designed to show off the amazing properties of Canon’s HS System, the expandable catfish displays photos taken perfectly in a variety of lighting condition.
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Yamaha's launch of The AVENTAGE, a series of high performance AV receivers, called for a floating banner that shouts out its most important features.
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Shatter all limitations with glasses-free 3D technology! This floating banner ad unveils the Toshiba Qosmio F750 – the world’s first glasses-free 3D Notebook designed for gamers, by having a robot smash through the computer screen using laser beams.
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The majesty of Bhutan was beautifully depicted as flags and scenic imageries streamed across the screen in this floating banner ad, promoting the Canon EOS 600D contest. The grand prize was an unforgettable trip to Bhutan, Asia’s mystical kingdom.
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Style, sensuality and a thrilling sense of realism that promises the ultimate 3D viewing experience; see it for yourself in this floating banner ad featuring the Samsung TA/SA series 3D Smart Monitor.
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The unconventional 'Takeover' rich banner Oomph! created for the unveiling of hardwarezone.com's new site pushed creative boundaries to offer a unique element of surprise!
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The objective of this peel down banner is to create excitement for the Phase 1 game to introduce Panasonic’s VIERA series of plasma and LCD TVs.
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To create an impactful launch of the new Windows 7 software, the floating banner shouts about the enhanced operating system that boosts user's productivity and connectivity.
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The objective of the floating banner is to create a dynamic visual statement to pique users' interest to play the Cube game and stand to win a Canon IXUS 200 IS.
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The objective of this peel down banner is to convey the message that the PowerShot D10 will suit those with adventurous and sporty lifestyles.
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The objective of this peel down banner is to adopt the tone of the television commercial and create interest for user to play the game in order to win a 500D camera.
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This HWZ special gift guide is easy navigation, hence there are distinctively designed “For Him” and “For Her” options. HWZ also launched a special Motif Rich Media ad unit to market this gift guide
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This is a HWZ media buy campaign that drives traffic to HP Commercial CLJ Printers' official page. Media tools include over-the-page, leaderboard & skyscraper banners on HWZ Singapore homepage, price guide homepage and tech guides.
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This campaign that drives traffic to HP SOHO official page. Media tools include skyscraper and leaderboard banners, price guide announcement, electronic direct mailer and a sponsored text link.
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The Japanese-inspired theme microsite aims to promote the Selphy printers, in particular the Shiro and Kiiro models.
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The objectives are to introduce the new IXUS 980 IS and IXUS range and direct users to Canon’s official microsite. Among the ad units, the catfish banner was most effective, having achieved 25% of total clicks.
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The online showcase’s objectives are to increase product awareness, attract new customers and promote new features. A touch of lifestyle is introduced to the microsite’s interface, with a new “Contact Us” section.
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See the beauty and capture the brilliance with the Canon IXUS 100 IS. The banners showcases the camera's smart auto shooting mode with scene detection technology.
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